10 billion reasons to respect candy.

From: Candy & Snack Business | Date: July 1, 2007 | Copyright information

Candy offers retailers in all trade classes enormous incremental sales and profit opportunities. However, many retailers do not recognize confectionery as a growth category and are missing out on profits.

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New National Confectioners Association (NCA) research shows an astonishing potential for growth. In fact, projected confectionery category annual growth is larger than the total sales of many categories in the store.

The NCA...

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