Mallya touch: Deccan to fly red & white all the way.

From: Economic Times (New Delhi, India) | Date: September 4, 2007 | Copyright information

Byline: Cuckoo Paul

Sep. 4--MUMBAI, India -- Air Deccan, the country's first and the largest low-cost carrier, will soon lose its tag as a common man's airline. Next month, UB Group, which acquired a 26 percent stake in the Bangalore-based airline in June, will push through a new identity and improved service standards.

The plan is to improve the flying experience and in turn command a higher price, thereby pulling the airline out of the red. UB Group chairman Vijay Mallya told ET, "Air Deccan will have a 'premium' look and feel, so that it changes into the best product ...

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