A NEW MAN FOR JIL SANDER.(Jil Sander AG's men's fragrances)

From: WWD | Date: August 10, 2007| Author: | Copyright information

Byline: Jennifer Weil

PARIS - With its new fragrance Jil Sander Man due out this fall, the Jil Sander fashion house and its beauty license holder Coty Inc. want to bulk up the brand's scent business for men, especially in the high-end segment.

The fragrance is the first to be conceived with Jil Sander's creative director Raf Simons.

"It encapsulates the vision and values of the Jil Sander brand," said Franoise Mariez, senior vice president of international European marketing licenses of Coty Prestige, a division of Coty Inc. She calls the "Jil Sander man" one who's ...

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