My two cents. (Latin American television market) (Column) Video Age International | March 1, 1995| | COPYRIGHT 1995 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

The story of the Latin American TV market definitely makes for interesting reading. There are enough anecdotes to fill volumes. For example, over there it is difficult to come up with accurate viewership figures for satellite and cable TV networks. The systems themselves tend to downplay their penetration for fear that international program distributors will ask for larger license fees. I wonder how they can "adapt" their figures for the advertising community.

Talk to a distributor and the figures levitate like yeast. Then take programming. Some Spanish-speaking ...

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