Thailand's economy prospers on king's sufficiency philosophy.(Business Report Weekend)

From: The Sunday Independent (South Africa) | Date: August 5, 2007 | Copyright information

BYLINE: William Mellor

Mondays are different in Thailand, because it's the day of the week on which King Bhumibol Adulyadej, the world's longest-reigning monarch, was born.

So, on the first day of every week, the country's pavements, trains, ferries and food stalls take on a canary-coloured glow as Thais - from chief executives to street sweepers - pay their respects by dressing in yellow, the royal colour.

Investors are finding reasons to be enthusiastic about Bhumibol too: the $5 billion (R35.5 billion) of shares that the king controls through the Crown Property ...

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