Trends in marketing services.(Marketing of Library and Information Services)
From: Library Trends
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Date: 1/1/1995
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Author: Gorchels, Linda M.
Service industry marketing requires an emphasis on customer service and on the process of service delivery. The entire corporate culture should have a marketing orientation with the active participation of properly trained personnel.
ABSTRACT
Service marketing differs from product marketing due to the fact that services are intangible and typically require personal interaction with the customer. Yet an understanding of this type of marketing is important since service jobs generate 74 ...
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