Practice as a marketing tool: four case studies.(Marketing of Library and Information Services)

From: Library Trends | Date: January 1, 1995| Author: Duncan Smith, Iain | Copyright information

Four case studies that provide examples of how librarians have adopted marketing stances to change relationships with users are presented. The studies demonstrate that there is no barrier between marketing and librarianship.

Abstract

Marketing is frequently viewed as a set of strategies and techniques that belong to administrators or to individuals outside of librarianship. In addition, marketing is viewed as a set of highly specialized skills and tools which reside only ...

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