Corvette to hit road in Sept. (Victor Zast to release new men's fragrance)

WWD | March 17, 1995| | Copyright

CHICAGO - For his latest fragrance venture, Victor Zast is tapping the subject of one of men's deepest fantasies: sports cars.

Corvettes, to be specific.

"The Corvette owner thinks of it his hidden mistress," said Zast, president of Private Portfolio, formerly known as Quintessence Inc. "We haven't yet found a Corvette owner who isn't interested in buying this fragrance."

Although Corvette isn't the first scent based on a vehicle - it was preceded by Jaguar in 1987 and by L'Oreal's European launch last fall of Legendary Harley-Davidson - Private Portfolio ...

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