Resources and performance: the firm's recovery from economic crisis.

From: Journal of International Business Research | Date: July 1, 2004| Author: | Copyright information

ABSTRACT

A firm's response to economic volatility is a topic of interest to managers and academics alike. This study examines the relationship between resources for marketing and financial capabilities and performance of firms in recovery from economic crisis in Thailand. The authors researched this timely topic by collecting data from the Thailand market. Marketing capabilities (market orientation & strategic flexibility) and financial capabilities (financial strength & financial diversification) were chosen as independent variables. The results indicated that financial ...

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