"Smart ass" drum thrones on market: Ford Drum.(PRODUCTS: THE LATEST AND GREATEST IN NEW PRODUCT INTRODUCTIONS)

Music Trades | July 1, 2007 | Copyright

FORD DRUM COMPANY now cushions its drum offerings with a new seat product line called the "Smart Ass." Featuring ultra-cool '40s and '50s retro-style colors with contrasting seat bands, tops, and piping, Ford Smart Ass seats were designed with every drummer's soft spot in mind.

"What truly makes the Ford Smart Ass unique is what lies beneath the stunning tuck 'n' roll stitching," said Ford spokesperson Jay Gaylen. "Each throne is made from advanced pressure-relieving memory foam. This is the only drummer's throne engineered to conform perfectly to the user's unique ...

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