Bundling strategies in ICT sector: an introduction.(Bundling competition in ICT industries)

From: Communications & Strategies | Date: July 1, 2006| Author: | Copyright information

Bundling strategies and their effect on competition are now a well-established research topic in industrial economics. Bundling consists in the sale of two or more differentiated products combined in a set manner within a single package. This can be considered a sub-category of tie-in sales, where the sale of one product is somehow made conditional on the purchase of another--a practice for which there is no shortage of examples, coming to us from a wide array of businesses: travel companies bundling flights, hotel, car rental, and accommodation in a vacation package; restaurants ...

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