Chain Drug Review

Skin care arena revitalized. (skin care products)

Chain Drug Review | December 5, 1994 | Copyright

NEW YORK--It's no mystery why alpha-hydroxy acids (AHAs) have revitalized the skin care category. Any substance that is said to slow down the skin's natural aging process is guaranteed to attract the interest of consumers, particularly the huge pool of aging baby boomers.

"The harsh reality of growing older has hit baby boomers with a thud," says Eckerd Corp. director of merchandising Carol Allman, "and they're going to fight the process with all they've got."

Sales of facial moisturizers were up 15% in drug stores for the 12 months ended September 30, 1994, according…

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