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Bigger isn't always better when it comes to media buys.(real politics)
Campaigns & Elections
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June 1, 2007|
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COPYRIGHT 2007 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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In past years, media buying was simply a way to pay consultants more than they dared charge directly. While no consultant to a $4 million campaign would easily hand his client a bill for $600,000, charging a nominal fee and 15 percent commissions went down more easily. A percentage was always easier to charge than a dollar amount.
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But that was in the age of three-network media buying, when all one had to do was to follow the Nielsen ratings and purchase the shows that made sense. Media buying used to be a no-brainer.
Now, ...
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Bohner, Charles. Bold Journey: West with Lewis and Clark: A Novel.(Brief Article)(Book Review)
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Henry VII and Charles the Bold: brothers under the skin? (similarities in ruling styles)(includes bibliography)
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Unabashed opulence.(FARTHER / afield)(Charles the Bold: The Splendor of Burgundy, 1433--1477)
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Newspaper article from: The Mirror (London, England)
; ...expectantly for that elusive photo of Charles and Camilla to be taken. Naturally they...right. Then, just as it was thought that Charles and Camilla might come out in public together...would just go ahead and get married. But Charles is the heir to the throne and he wants...
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Analyze this: Charles Phillips makes bold career move to Oracle as executive vice president.(Black Digerati)(Interview)
Magazine article from: Black Enterprise
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 "Birmingham Evening Mail (England)")
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Ewe need a heir cut; BOLD CHARLES IS A SHEAR TERROR.(News)
Newspaper article from: Birmingham Evening Mail (England)
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 "Telegraph - Herald (Dubuque)")
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Prince Charles: Global warming needs bold action
Newspaper article from: Telegraph - Herald (Dubuque)
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OH. . DO SHUT UP DAD; Bold Harry tells Charles off as he signs in at Eton.(News)
Newspaper article from: The Mirror (London, England)
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BOLD ENGINEER: CHARLES ELLET, JR.
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; ...Directors and Employees." The sitter is the American engineer Charles Ellet, Jr. (1810-1862). Owned by the VHS, it is likely...a man who was talented, intense, and at times imperious. Charles Ellet, Jr., was a farm boy from Pennsylvania who studied...
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