Harris, Richard Jackson. A Cognitive Psychology of Mass Communication, 4th ed.(Book review)

Communication Research Trends | June 1, 2007| | Copyright

Harris, Richard Jackson. A Cognitive Psychology of Mass Communication, 4th ed. Mahwah, NJ: Lawrence Erlbaum Associates. 2004. Pp. vii, 464. ISBN 0-8058-4660-3 (hbk.) $55.00.

In 1994 a Seattle enterprise launched a passenger submarine with portholes and underwater spotlights and charged tourists $80 a ride. To ward off disappointment, the savvy entrepreneurs also installed bubble-wafting air lines beneath the portholes. Passengers weaned on Disney movies and fictional images had come to expect bubbles and would refuse to quaff the scientific truth that bubbles emerge ...

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