Factory outlet stores discover direct mail. (Cover Story) From: Direct Marketing | Date: January 1, 1995| Author: Raphel, Murray | COPYRIGHT 1995 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

The rapid rise in factory store outlets has prompted companies to revamp their marketing strategies. Price alone is not enough to attract consumers to visit outlets. People also consider the store's location and the quality of its service. Thus, an increasing number of stores are choosing locations which are convenient to the customer. Many stores have also been using direct mail advertising to attract customers and entice them to purchase their products.

Factory outlet stores have fo...

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