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Case in point: strategic thinking drives sales.(NAMA'S 2007 MARKETER OF THE YEAR)
Agri Marketing
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May 1, 2007
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COPYRIGHT 2007 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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by the Colle + McVoy Staff
New Holland is a century-old hay tools company that once was linked to Ford Motor Company. The company and its agency, Colle + McVoy, faced the challenge of reinventing and reintroducing New Holland as a tractor brand.
They were up against fierce competition in the tractor marketplace, with domination by John Deere, strong movement by Kubota and Case IH, and an influx of less-expensive brands who were aggressively vying for the rest of the pie. Competitive brands were spending many times more than New Holland. Making matters ...
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Crossing Over and out.(talk show)(Universal cancels talk show 'Crossing Over')
Magazine article from: Broadcasting & Cable
; ...Universal is canceling psychic strip Crossing Over With John Edward after three years...beginning of this, its third season, Crossing Over underwent a makeover. The...last year's season average. Crossing Over entered syndication in August...
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Chiasmata and chromosome breakages are related to crossing over in Drosophila ananassae males.(Report)
Magazine article from: Genome
; ...A cytogenetic analysis of male crossing over in Drosophila ananassae revealed...reported that he detected no crossing over in Drosophila melanogaster males...been thought that spontaneous crossing over does not occur in Drosophila males...
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'Crossing Over': Like 'Crash,' Without The Subtlety
Transcript from: NPR Morning Edition
; ...Morning Edition 02-27-2009 'Crossing Over': Like 'Crash,' Without The...film opens today. It's called "Crossing Over," and it uses the stories...been very good. KENNETH TURAN: "Crossing Over" will make you weep, but...
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Crossing over from a guard to a friend
Newspaper article from: The Boston Globe
; ...when she tried on her aunt's crossing guard hat. Her daughter...parents were young, and then over the years it changed." The...Cahoon expanded the roles of crossing guard. She has become friends...of the children extends past crossing the street - she makes a point...
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Crossing Over: A Mexican Family on the Migrant Trail. (Books in review: getting by).
Magazine article from: The American Prospect
; Crossing Over: A Mexican Family on the Migrant Trail...thus joined the 3,000 others who died crossing the U.S.-Mexico border in the latter...relationships, and the very real dangers of crossing figure into individual decisions on emigration...
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 "Albany Times Union (Albany, NY)")
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`CROSSING OVER' CROSSES THE LINE.(TV & RADIO)
Newspaper article from: Albany Times Union (Albany, NY)
; ...chat-with-the-dead show ``Crossing Over,'' has taped segments in which...long after, a spokeswoman for ``Crossing Over'' said Rosenberg ``is...will not air as part of `Crossing Over.' ``Will there be a time...
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`Crossing Over' makes its way from Sci-Fi to syndication.(Knight Ridder Newspapers)
Newspaper article from: Knight Ridder/Tribune News Service
; ...Channel last summer, Edward's "Crossing Over" became the cable channel's...he can pull in viewers. When "Crossing Over" was shown on cable, 60...than a half-million copies. "Crossing Over: The Stories Behind the Stories...
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Review: `Crossing Over' a contrived tale
News Wire article from: AP Worldstream
; ...director Wayne Kramer means well with Crossing Over _ he means to put a human face...picture winner as overrated, Crossing Over plays like a watered-down...dry cleaner. What are the odds? Crossing Over, a Weinstein Co. release...
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Anifah: No harm in crossing over
Newspaper article from: New Straits Times
; ...08-2008 Anifah: No harm in crossing over Byline: V. Vasudevan; B. Suresh...as well. "I am not saying I am crossing over. There may be a handful who...he said. "This matter of crossing over is not a serious matter...
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Hou: No MCA reps crossing over
Newspaper article from: New Straits Times
; ...07-02-2008 Hou: No MCA reps crossing over Edition: Main/Lifestyle Section...there is no member of parliament crossing over to Pakatan Rakyat, says Deputy...claim that MCA had the most MPs crossing over to Pakatan. (Copyright 2008...
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