Private label segment ripe for innovation at chain drug stores. From: Chain Drug Review | Date: November 21, 1994 | COPYRIGHT 1994 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

NEW YORK -- The chain drug industry is on the verge of taking private label products to a new plateau. Having established store brands as quality lines, the trade class can use the products to entice consumers with whole new categories, says Private Label Manufacturers Association president Brian Sharoff.

"After about 10 years of watching drug chains battle very aggressively for respect for their private label lines, they are now poised for a new level of development," he cl...

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