Kimberly-Clark rolls out new paper towel ads.

From: Dallas Morning News (Dallas, TX) | Date: June 4, 2007 | Copyright information

Byline: Brendan M. Case

Jun. 4--Flip past page 36 in some issues of the latest Reader's Digest, and you'll find ... a paper towel.

The page-size sample is Irving-based Kimberly-Clark's latest attempt to sop up more of the paper towel market. The company is expected to roll out the new ad campaign in an announcement today.

Kimberly-Clark Corp. refused to say how much the campaign it bills as "first of a kind" will cost.

A piece of its hig...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and journal articles from HighBeam Research

Market share and profits: does marketing matter? (Cover Story)
Bank Marketing ; MARKET SHARE AND PROFITS It's not that the jury is still out on the question of whether market share is a good thing - what is confusing is that the jury keeps changing its mind. There is uncertainty about most aspects of the question - little agreement on how to measure market share, debate about
THE MAD SCRAMBLE FOR MARKET SHARE CAN TRIP UP GROWTH-HUNGRY BUSINESSES
The Boston Globe ; Growth is the holy grail for all businesses. But the link between capturing market share and boosting profitability widely assumed to be a direct correlation is coming under fresh scrutiny within the field of business consulting. And the reassessment has critical implications for growth strategies.
Nokia's market share up in October-December 2004 - report.(Brief Article)
Nordic Business Report ; NORDIC BUSINESS REPORT-2 March 2005-Nokia's market share up in October-December 2004 - report(C)1994-2005 M2 COMMUNICATIONS LTD httpwww.m2.com According to market research company Gartner, the Finnish telecomms solutions provider Nokia's market share increased by 2 percentage points to 33% during
It boils down to sales and market share.(News)
Automotive News ; Byline: John K. Teahen Jr. The auto business isn't nearly as complicated as some people try to make it. Success or failure can be summed up in only three words. The first is sales; the other two are market share. I can hear the chorus of objections. How about quality? How about profits?
Top separate-account program sponsors ranked by market share.(DataBook 2007)
Investment News ; 1. Citigroup Global Wealth Management Smith Barney Consulting Group Market share: 26.7% Assets: $220.4 billion 222 Delaware Ave., Seventh Floor, Wilmington, DE 19801 smithbarney.com, (800) 221-2826 2. BlackRock Investment Management LLC [1] Market share: 21.8% Assets: $180.2 billion 800 Scudders