Toyota sues porn Web site over use of Lexus name. From: Detroit Free Press (Detroit, MI) | Date: May 31, 2007 | COPYRIGHT 2007 Detroit Free Press. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Steven Neavling

May 31--Toyota is worried that a pornography Web site run by two metro Detroiters is damaging the reputation of one of its luxury cars.

The Japanese automaker filed a federal lawsuit today, alleging Mario Mendoza and Katie Lynn Krzywdzinski broke trademark laws by using "Lexus" as the moniker of its porn star and the name of its Web site.

The suit alleges the site "uses the mark 'Lexus' in an unwholesome and unsavory context...