Franchise Expo success takes a better booth, better leads: West Coast show slated Oct. 19-21 in Los Angeles.(FOCUS: FRANCHISE EXPO)

Franchising World | May 1, 2007| | Copyright

Franchising community members have heard time and again how much business can be generated at franchise trade shows and expos. One of the greatest benefits of a franchise expo is that a brand can have a captive audience of which at least half, according to research, are in the decision-making process. Franchised brands have the opportunity to tell their story and introduce their brands in person to interested prospects.

For that reason, many franchise professionals consider trade show opportunities one of the most effective lead-generation strategies available ...

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