Prepare for successful search-engine optimization: key steps to improving your Web site.(MARKETING AND LEAD GENERATION)

From: Franchising World | Date: May 1, 2007| Author: | Copyright information

Search-engine optimization is one of the hottest topics in Internet marketing today. As constantly increasing numbers of people use the Internet to conduct research, those franchise systems that understand and implement SEO best practices for driving potential franchisees and consumers to their sites have an inherent advantage over their competitors.

What is Search-Engine Optimization?

Search-engine optimization refers to activities that increase a franchise Web site's ranking in search-engine results. For example, if one makes changes to the site that increase the site's ...

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