Winning businesses in product development: the critical success factors: a formal new product process isn't enough--you need a high-quality process, a clear and visible strategy, enough people and money, and a respectable R&D budget. How does your program rate on these 10 metrics?(Report)

From: Research-Technology Management | Date: May 1, 2007| Author: Cooper, Robert G.; Kleinschmidt, Elko J. | Copyright information

OVERVIEW: 2007 is Research-Technology Management's 50th year of publication. To mark the occasion, each issue reprints one of RTM's six most frequently referenced articles. The articles were identified by N. Thongpapanl and Jonathan D. Linton in their 2004 study of technology innovation management journals, a citation-based study in which RTM ranked third out of 25 specialty journals in that field (see RTM, May-June 2004, pp. 5-6). The benchmarking study reprinted here was originally publis...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and journal articles from HighBeam Research

New Product Performance: What Distinguishes the Star Products.(Statistical Data Included)
Australian Journal of Management ; Keywords: NEW PRODUCT DEVELOPMENT (NPD); NPD SUCCES DIMENSIONS; NPD SUCCCESS FACTORS; NPD OUTCOME CLUSTERS; INTERNATIONAL COMPARISON OF NPD FACTORS. 1. Introduction New products are vital to the success and prosperity of the modern company. Facing new technologies, increasing and global
The Impact of New Product Launch Strategies on the Reaction of Competitors in the Taiwanese Cosmetic Industry
International Journal of Management ; The characteristics of a new product launch strategy were found to have a significant impact on the intensity of competitive reactions. Following an extensive review of the literature, a propositional model is developed. In order to test this theoretical model, an ex post facto field study was
There's no sure thing. (new product introduction management for the dairy industry)
Dairy Foods ; Product developers may find the odds in Vegas more charitable than bringing to market a new dairy product -- even if it addresses a consumer need, has a dynamic marketing plan, is innovative and looks cost-effective to produce and distribute. New product development is a mix of art and science.
Rolling a winner. (tips for successful new product introductions)
Dairy Foods ; ... Institute, an empty supermarket could be stocked with nothing more than one year's worth of new product introductions. New Products News estimates that 22,000 new branded consumer products will be introduced in 1996, and because most supermarkets aren't knocking ...
New product lessons, old and new. (editorial)
Prepared Foods ; ... resolutions ... if nothing more, at least posting a new calendar. For the staff of our sister publication, Gorman's New Product News (GNPN), the dawn of the new year means, first of all, a tally of the old. In 1990, the new food products topped the 10,000 mark ...