Illustrated editorial is value-added text. (maximizing the usage of pictures in magazines)

From: Folio: the Magazine for Magazine Management | Date: February 1, 1995| Author: Chabris, Christopher F.; Kosslyn, Stephen M. | Copyright information

Adding pictures to magazine text can improve reader comprehension and recall, but only if it is done correctly. The two types of illustrations are depictive, which are illustrations of the subject, and symbolic, which are abstract representations of the text's ideas. Both types help readers interpret and remember the text. For maximum effect, an illustration should be seen before the text. Studies have found that irrelevant pictures were not very useful, and decorative pictures had a negative...

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