Work Title: In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
Work Author(s): Jerry Kirkpatrick
TLJ Books
204 pages, Softcover $16.95
Business & Economics
ISBN: 9780978780302
Reviewer: Joyce Faulkner
"Advertising and capitalism both are life-giving and benevolent institutions," Kirkpatrick concludes at the end of In Defense of Advertising.
The analysis that results in this statement begins with a ...