|
Kirstie Alley's weight is Jenny Craig's loss; How the brand plans to keep expanding without successful spokeswoman.(Jenny Craig signs up Valerie Bertinelli)
Advertising Age
|
April 16, 2007|
|
COPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
(Hide copyright information)
Copyright
|
Byline: STEPHANIE THOMPSON
sthompson@adage.com
What do you do when your endorser works too well?
If you're Jenny Craig, you hire another fat actress. Kirstie Alley helped the weight-loss chain reap 1 billion media impressions last year and nearly double its number of customers after she went on its program and shed 75 pounds.
But two years later, she has no weight left to lose. So Jenny Craig has signed another classic TV star: Valerie Bertinelli.
Following the formula that has helped the once-faded diet plan curry favor with a ...
|
Jenny craig stock up after announcement of sale: Lawsuit maintains company is undervalued. (Health).(Brief Article)(Statistical Data Included)
Magazine article from: San Diego Business Journal
; Jenny Craig Inc. shares closed at a 62.5 percent...a closing price of $3.15 on Jan. 25. Jenny Craig announced Jan. 28 it would be bought...ACI Capital Co. and cofounders Sid and Jenny Craig. Lisa Well, a spokeswoman for Jenny Craig...
|
|
|
Jenny Craig expected to fatten in near future; revenue decrease tied to industry malaise. (Jenny Craig Inc.)
Magazine article from: San Diego Business Journal
; Profits at Jenny Craig Inc. are thin, but some analysts say...somebody they should be losing weight. Jenny Craig's competitors, including Nutri/System...modest upturn will come into being for Jenny Craig, said David Allen, director of research...
|
|
TARGUSinfo[R] helps Jenny Craig overcome complex store locator needs. (Spotlight).
Magazine article from: Franchising World
; ...Increased value to franchise owners. Jenny Craig, Inc. is one of the largest weight management...closest Centre. Like marry companies, Jenny Craig maintained area code and exchange tables...downfalls; the most troublesome for Jenny Craig was customer and franchise complaints...
|
|
|
TARGUSinfo[R] helps Jenny Craig overcome complex store locator needs.
Magazine article from: Franchising World
; ...Increased value to franchise owners. Jenny Craig, Inc. is one of the largest weight management...closest Centre. Like many companies, Jenny Craig maintained area code and exchange tables...downfalls; the most troublesome for Jenny Craig was customer and franchise complaints...
|
|
|
Jenny Craig adds 100 outlets; no acquisition yet.
Magazine article from: San Diego Business Journal
; Jenny Craig adds 100 outlets; no acquisition yet...earlier plan to acquire another company, Jenny Craig International has used the $100 million...to add almost 100 stores nationwide. Jenny Craig, the Solana Beach-based weight-loss giant...
|
|
|
Jenny Craig signs $10.6M lease for Carlsbad site. (Real Estate).(Brief Article)
Magazine article from: San Diego Business Journal
; Jenny Craig Inc. has signed a 10-year lease valued...Bumham Real Estate Services represented Jenny Craig in its site search and lease negotiations...Investments Inc., a Delaware corporation. Jenny Craig will move into its two-story building...
|
|
|
Nestle agrees to buy Jenny Craig for $600m; pending sale expands weight loss firm's international presence.(Jenny Craig Inc.)(Nestle S.A.)
Magazine article from: San Diego Business Journal
; ...about the announced sale last week of Jenny Craig, Inc., the company he founded with his...London-based private investment firm, owners of Jenny Craig, said last week that the transaction...like Europe, said Craig, who co-founded Jenny Craig with his wife in 1983. Nestle is one...
|
|
|
Weight-Loss Firm Seeks to Fatten Value on Wall St.
Magazine article from: San Diego Business Journal
; Sale a Possibility as Jenny Craig Sees an Uptick in Stock After Announcement Jenny Craig Inc. is looking to get gobbled up. Last week...holds title of chairman and CEO, said the Jenny Craig brand is one of the most recognizable in the...
|
|
Diet firm deal shines light on overlooked small caps. (Wall Street West).(buyout of Jenny Craig Inc.)(Brief Article)
Magazine article from: Los Angeles Business Journal
; You might not think diet franchise Jenny Craig Inc. would be a place to make fat profits...private transactions. La Jolla-based Jenny Craig's buyer is ACI Capital Co., backed by...group includes company founders Sid and Jenny Craig, who will retain board positions. The...
|
|
|
Jenny Craig accused of gender bias. (Jenny Craig International Inc.)
Magazine article from: San Diego Business Journal
; Jenny Craig International, Inc. is the target of a lawsuit and...commission will hold a public hearing and could order Jenny Craig to pay damages to the former employees. Jenny Craig is one of the nation's largest female-owned and operated...
|
Find more facts and information related to the
article "Kirstie Alley's weight is Jenny Craig's loss; How ..."
