Drug chains have big advantage in Rx to O-T-C products. (prescription to over-the-counter products)

Chain Drug Review | June 20, 1994 | Copyright

NEW YORK -- One of the segments of health care in which drug chains are strongest is the sale of pharmaceutical products that have been converted from prescription to over-the-counter status.

A look at the 10 top-selling prescription to O-T-C drugs as tracked by the Towne-Oller & Associates subsidiary of Information Resources Inc. shows that all but one are among the 30 best-selling health care items in drug stores. The trade class' leadership position becomes more apparent when its performance is contrasted with food stores. Only four of the above products rank in the ...

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