Heavenly bulk: Jack & Jill's superpremium Nirvana line scoops big-name competitors. (Jack & Jill Ice Cream Co.) (Close-Up)

Dairy Foods | September 1, 1994| | Copyright

Never introduce a product without first identifying a need. Straight from Marketing 101, right? Yet it's amazing how often the rule is violated, resultin in countless new product failures. It's always refreshing, therefore, to find a new product that fills a specific void in the marketplace by offering a clear and meaningful point of difference. Recently, we found Nirvana.

In early 1993, Ben & Jerry's Homemade decided it would no longer sell its bulk ice cream to non-franchised scoop shops. Bensalem, Pa.-based Jack & Jill Ice Cream Co.--a full-line distributor of Jack & ...

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