MARTA: Put your ad here.

From: Atlanta Journal-Constitution (Atlanta, GA) | Date: March 13, 2007 | Copyright information

Byline: Paul Donsky

Mar. 13--One of the most aggressive advertising innovators in metro Atlanta isn't a Fortune 500 company or a scrappy Internet upstart. It's MARTA, the regional transit system, which is selling space on its buses, trains and rail stations with the gusto of a NASCAR racing team.

Ads are shown on video screens hanging from rail platforms and on televisions bolted inside buses and rail cars. Buses and trains have been wrapped to create rolling...

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