Guerilla marketing isn't hip.(NEWS)

Telegram & Gazette (Worcester, MA) | February 11, 2007 | Copyright

Byline: Sandy Quadros Bowles

The news came down last week: I am officially, and I suppose eternally, unhip.

You can't imagine how this hurts. I am 47, but I still rush to the store many Tuesdays to grab the new CDs. I know that Gnarls Barkley does not play for the 76ers. I wear hoodies. I have satellite radio. I can say "peace out" and "dawg" and "it is what it is."

I even subscribe to Entertainment Weekly. C'mon folks: What more do you want from me?

But none of that spared me from a very uncool reaction to the fiasco in Boston last week, when devices attached ...

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