The catalog shopper of the '90s. (Mail Order)

From: Direct Marketing | Date: March 1, 1993| Author: Braun, Harvey D. | Copyright information

An Impact Resources survey reveals major differences between catalog shoppers and noncatalog shoppers. Results show that catalog buying is more popular than noncatalog buying among married consumers, middle-age individuals and educated people. Moreover, catalog shoppers are more comfortable with modern technology and are more likely to invest in stocks, bonds and individual retirement accounts than noncatalog shoppers. They also read, eat at full-service restaurants, watch movies and televisi...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and journal articles from HighBeam Research

Last-Minute Holiday Shoppers Go Ga-Ga over Gourmet Foods.(Originated from Detroit Free Press)
Knight Ridder/Tribune Business News ; ... packs. Montgomery is not the only shopper who's gone ga-ga over gourmet ... local gourmet store owners and mail-order food companies are cashing in on the boomlet. In the area of mail-order foods alone, sales are growing ... percent annually. According to Mail Order Foods Market ...
J. PETERMAN PUTS NAME ON STATELY FURNITURE LINE.(At Home)
The Cincinnati Post (Cincinnati, OH) ; ... Post John Peterman, better known to millions as catalog bon vivant J. Peterman, became a retailing icon of the '90s -- and the basis for a character on Seinfeld ... 32-piece line with the same cachet that made his mail-order catalog a classic. Imagine pulling up in front of a ... they most ...
Briefing #18: Homeward Bound
The Washington Post ; ... it seemed as if every retailer would end up selling women's clothing. Scarves turned up in garden catalogues, dresses in camping stores. The '90s are different, sort of: Now everyone's selling housewares. The Big Picture: L.L. Bean customers can still buy canoes by mail order -- or they can get a ...
Profile: Montgomery Ward to close after 128 years of business
Morning Edition (NPR) ; ... Side Chicago Wards store, shoppers like Arlie Perez(ph) and ... they were surprised by the news. Ms. ARLIE PEREZ (Shopper): I think it's a bad idea ... store. Ms. MONICA RODRIGUEZ (Shopper): They just finished remodeling ... sale. Mr. HECTOR FUENTES (Shopper): Well, it's going to be ... Montgomery ...
DETAILS
Colorado Springs Gazette Telegraph ; ... began working with jewelry 19 years ago. In January she was named one of the 10 outstanding designers of the '90s by the Jewelers Circular Keystone magazine. Helmich's work is available through Berni Barber Johnson III ... jackets to protect the collar from perspiration, makeup and body oils. TIE GUIDE: Land's End ...