Loaded assumptions: a new polemic uses game theory to score points against consumer choice.(No one Makes You Shop at Wal-Mart: The Surprising Deceptions of Individual Choice)(Book review)

From: Literary Review of Canada | Date: December 1, 2006| Author: | Copyright information

No one Makes You Shop at Wal-Mart: The Surprising Deceptions of Individual Choice Tom Slee Between the Lines 240 pages, softcover ISBN 189707106X

It is dusk on a remote stretch of highway in the California desert. As the heat rises and the shadows lengthen, two muscle cars face each other, their engines roaring. At a signal, the drivers, blond, tanned young men wearing dark sunglasses and brave grins, explode their cars from their starting points and race headlong toward each other. Dust rises; the scattered spectators hold their breath. Perhaps good sense will prevail and ...

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