Peet's future is percolating Popularity challenges coffee company.(Company overview)

From: Contra Costa Times (Walnut Creek, CA) | Date: March 8, 2007 | Copyright information

Byline: Blanca Torres

Mar. 8--If some coffee drinkers across the East Bay could just have one wish, it would be to have a Peet's Coffee and Tea right down the street. Some Peet's lovers complain of having to drive to another town while for others, the problem is having to wait in long lines during peak hours. In either case, consumer demand for more Peet's shops is clear, but whether the Emeryville-based roaster can keep up amid concerns about quality and competi...