Umbria Developing Breakthrough Blog Tribe Analysis.

PR Newswire | March 6, 2007 | Copyright

Umbria Tribe Analysis(TM) Enables Marketers to Understand Attitudes and Behaviors of Consumer Segments Based on Analyzing the Full Spectrum of Their Online Conversations

BOULDER, Colo., March 6 /PRNewswire/ -- Umbria Inc., a market intelligence company that specializes in blog research and consumer generated media (CGM) for market insight, today announced a breakthrough approach to gleaning insight from publicly posted online discussions called Umbria Tribe Analysis(TM). This patent-pending approach will enable Umbria to analyze the common interests of a consumer ...

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