This Just In.(British Broadcasting Corp. to create new channels on YouTube)(Ericsson bids for Tandberg Television)(National Geographic Channel's John Ford resigns)

From: Multichannel News | Date: March 5, 2007 | Copyright information

By Staff

BBC Eyes Ad Revenue Through YouTube Deal

Staff

London -- The BBC will create three branded channels on Google's YouTube, a partnership that underscores the video-sharing site's attempts to build legitimate avenues of distribution.

The companies said the multiyear deal, financial terms of which were not disclosed, was nonexclusive. BBC said it will generate "new revenues" from ads sold on the BBC News and BBC Worldwide channels on YouTube.

YouTube has similar deals with CBS, NBC and the National Basketball Association, but the Internet video site ...

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