Polls: press one for IVR, two for RDD ...(campaignland)(interactive voice response, random digit dialling)

Campaigns & Elections | February 1, 2007| | Copyright

Polling methods are proliferating almost as fast as poll data. Campaigns can choose a sample drawn from a landline phone directory, voter registration database or panel of Internet users. They can pose questions and collect answers through live telephone calls, automated telephone systems, focus group sessions, canvassing operations, or (again) the Internet. They can have the results weighted, averaged, scatter-plotted, regressed and projected. It's almost reached the point where a campaign needs an agent to sort through the possibilities, a meta-consultant who can broker a ...

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