Modernisms in store: according to Andy Warhol all department stores will become museums and all museums will become department stores--Jonathan Harris goes shopping.(Viewpoint essay)
From: Art Monthly
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Date: 6/1/2006
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Author: Harris, Jonathan
My own experience of visiting the V&A's exhibition 'modernism: Designing a New World' was much more like a trip to my local IKEA in Warrington than to Habitat (the show's sponsors) in Chester. The museum's cramped rooms competently imitated both the crush and motion of bodies in IKEA and the off the shelf shopping pleasures and pains of our own mass-market Modernism. The show's narrative has a late sequence devoted to this zone of 30s emerging consumer capitalism, a bit like IKEA's ...
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