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CHRISTIAN LACROIX'S PARTY TIME.(Inter Parfums SA's partnership to introduce "C'est La Fte ")
From:
WWD
| Date:
February 16, 2007| Author:
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Byline: Ellen Groves
PARIS - Christian Lacroix is ready to party. In March, the fashion designer and his fragrance license-holder Inter Parfums SA will introduce C'est La Fte (or "It's Party Time," in English), concocted to attract young women with a fruity floral juice and lower price points than its previous scents.
C'est La Fte is meant to be a new take on the discontinued 1990 fragrance from Lacroix called C'est La Vie (or "That's Life").
"The aim was to capitalize on its strong name, but not with the same product," said Philippe Benacin, president and chief ...
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