|
The legacy of Max Wertheimer and gestalt psychology. (Sixtieth Anniversary, 1934-1994: The Legacy of Our Past.)
Social Research
|
December 22, 1994|
|
COPYRIGHT 1994 New School for Social Research. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
(Hide copyright information)
Copyright
|
In 1946, Solomon Asch wrote that the "thinking of Max Wertheimer has penetrated into nearly every region of psychological inquiry and has left a permanent impress on the minds of psychologists and on their daily work. The consequences have been far-reaching in the work of the last three decades, and are likely to expand in the future" (Asch, 1946, p. 81). Asch's article on "Max Wertheimer's Contributions to Modern Psychology" appeared in Social Research as a tribute, and in response to a challenge by the first president of the New School for Social Research, Alvin Johnson, to ...
|
Telemarketing then & now. (Telemarketing)
Magazine article from: Direct Marketing
; TELEMARKETING: THEN & NOW TELEMARKETING has come a long way since 1980, and it will go much further...Just reflect upon the past 10 years: * Expenditures in telemarketing exceeded that of direct mail for the first time ever in...
|
|
Telemarketing programs require periodic evaluation.
Magazine article from: Direct Marketing
; Effective telemarketing operations are based on four primary elements: planning...some basic techniques? I am talking, of course, about telemarketing. For years, telemarketing has been an important ingredient in the direct marketer...
|
|
Integrating telemarketing into your campaign.
Magazine article from: Direct Marketing
; Can you still make telemarketing work, even if you are not a full-scale telemarketing operation? Telemarketing in the '90s has become big business. Literally big business. Call centers the size of football fields have sprung up around the...
|
|
Telemarketing programs ring up scales.
Magazine article from: National Underwriter Life & Health-Financial Services Edition
; Telemarketing Programs Ring Up Sales Telemarketing has become a widely used prospecting tool for brokerage...agencies throughout the country to explore the roles of telemarketing. We spoke with marketing directors and principals and...
|
|
Telemarketing: not for the timid. (bank telemarketing)(includes related article)
Magazine article from: Bank Marketing
; ...because it is so personal, outbound telemarketing can be a bank marketer's worst nightmare...improperly positioned. Critics say telemarketing is an invasion of privacy, an annoyance...off to consumers. Proponents of telemarketing, however, say it can yield dramatic...
|
|
Telemarketing's larger role in circulation. (Folio: Source Book 1991)
Magazine article from: Folio: the Magazine for Magazine Management
; Telemarketing's larger role in circulation Magazine...currently taking a closer look at telemarketing. Once relegated to the end of the...bring a subscriber back on the books, telemarketing is playing an increasingly important...
|
|
Telemarketing: within reach. (publishing industry marketing)(includes related articles)
Magazine article from: Folio: the Magazine for Magazine Management
; ...phone and save money. For decades, telemarketing was direct mail's ugly stepsister...rates and increased competition among telemarketing companies hungry for business, is...seen a definite increase in the use of telemarketing. Of 1,041 publications, 389 are...
|
|
Telemarketing: is it in trouble? Despite mounting regulations, lawn care business owners still think it's a great tool. (Lawn Care).
Magazine article from: Landscape Management
; Telemarketing--long a mainstay of the lawn care...of the 50 states have passed anti-telemarketing restrictions. And the federal government...lawn care operators continue to use telemarketing. Regulations galore The regulatory...
|
|
The telemarketing broker.
Magazine article from: Direct Marketing
; THE TELEMARKETING BROKER Most of us have, at one time or another...markets, but has only recently been applied to the telemarketing industry. With the explosive growth of telemarketing and the proliferation of hundreds of new telemarketing...
|
|
Telemarketing thrives as traffic bogs down sales; more than half the commodities sold move by phone.
Magazine article from: Los Angeles Business Journal
; Telemarketing thrives as traffic bogs down sales...rest of the Southland are turning to telemarketing as a way to save the time and expense...jammed freeways add to travel time. "Telemarketing is coming of age," said Brian Duchscher...
|
Find more facts and information related to the
article "The legacy of Max Wertheimer and gestalt ..."