The climate for outdoor living: Online or in store?(trends in marketing)

From: Casual Living | Date: February 1, 2007| Author: Romeo, Jim | Copyright information

By Jim Romeo

Be careful what you conclude when you hear about retail sales and how the outdoor living market is affected by it. eCommerce and traditional brick-and-mortar business models co-exist peacefully, and success may be achieved from either means -- depending on who you talk to.

Our economy operates like a Swiss watch with many components that make the ultimate machine run. The environment surrounding the outdoor living market is clouded with relativel...

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