Search engine marketing.(SHORTTakes) Rural Telecommunications | January 1, 2007| | COPYRIGHT 2007 National Telephone Cooperative Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

The recent launch of the Search Engine Marketing Professional Organization validates the importance of a growing field. Search engine marketing drives customers to your Web site through their search parameters. This non-intrusive method of Internet marketing is unique in that it taps a user at the moment they are seeking knowledge or a solutions. This brings marketing to a new level of sophistication and customer touch.

Although some Web users might assume that a company's Web page address is its company's name, that is not always the case. Search engine Web sites ...

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