Marketing a new universe of heroes; how Milestone Media broke open the comic book industry with a blockbuster distribution and publishing deal. (Cover Story)

Black Enterprise | November 1, 1994| | Copyright

How Milestone Media broke open the comic book industry with a blockbuster distribution and publishing deal.

There is a revolution going on in a Manhattan high-rise on 23rd Street near the Avenue of the Americas. On the fourth floor, a small army is busy creating a new universe. It is a world not unlike ours, full of colorful heroes and sinister villains: Blood Syndicate, Hardware, Icon, Kobalt, Shadow Cabinet, Static Xombi. The denizens of this world are made in the image of their creators - a band of artists, editors and writers of backgrounds not limited by race, ...

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