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BEAUTY MARKS; ISRAELI COMFORT BRAND BEAUTIFEEL IS BETTING THAT U.S. CONSUMERS CAN SPEAK ITS FASHION LANGUAGE.
Footwear News
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January 22, 2007
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COPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Byline: Barbara Schneider-Levy
When Israel-born Ami Bar-Nahor launched his Beautifeel line in the U.S. in 1994, he ran into a language barrier. But it wasn't due to his Hebrew; rather, retailers didn't understand the new category he called "dressy comfort."
Today, though, it seems hundreds of retailers around the country are speaking his language. The brand is sold in 600 doors that includes high-profile comfort stores such as The Walking Co., Footwear Etc., The Walk Shop, Tip Top Shoes and Hawley Lane Shoes. And, according to Bar-Nahor, business in 2006 ...
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