Interactive ads may be on rise. (interactive marketing ads) (Brief Article)

From: Broadcasting & Cable | Date: October 17, 1994| Author: | Copyright information

Expect to see 10 times the number of interactive marketing ads on radio by the end of the decade, radio industry executives say. Those interactive marketing techniques include toll-free numbers with radio ads for listeners to call about a product and 900 numbers for listeners to enter sweepstakes for prizes donated by advertisers.

Another interactive device expected to be used more frequently is computer on-line services that allow listeners to ask questions of talk show hosts via common computer links.

Roger Schnur, vice president of sales for Premiere Radio Networks, ...

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