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Max Mara takes Madison. (sportswear giant opens flagship store on Madison Avenue, New York, New York)
WWD
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September 7, 1994|
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COPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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NEW YORK -- Italian sportswear giant Max Mara forged into the fray of designer retailing on upper Madison Avenue as it opened an American flagship Tuesday.
The boutique, covering the first two floors of the sixstory building at 813 Madison Ave. at East 68th Street, has 3,800 square feet of sales space.
The shop should generate $4 million its first year, said Luigi Maramotti, vice chairman of the Max Mara Fashion Group, which includes six manufacturing companies and a distribution firm.
With annual consolidated sales of more than $700 million, Max ...
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