Nutrition research program fueling media coverage.(Mushroom Council's research) From: Mushroom News | Date: December 1, 2006 | COPYRIGHT 2006 American Mushroom Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Mushroom Council-funded research continues to dazzle consumers as it generates significant media interest. In fact, it's stealing the show. The research has garnered 77,533,172 media impressions, which is more than half of the Council's entire public relations program impressions to date.

"New Light on Mushrooms" in the October issue of HEALTH reached nearly 5.6 million people with positive news about mushrooms' potential role in the reduction of osteoporosis, heart dis...