REMAKING ATHLETE'S FOOT; NEXCEN BRANDS IS BOWING A FRESH STORE CONCEPT AND ADDING NEW DOORS TO REINVIGORATE THE CHAIN. From: Footwear News | Date: January 8, 2007| Author: Derby, Meredith | COPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: MEREDITH DERBY

NEW YORK - NexCen Brands Inc. is charging ahead with sweeping changes to reinvigorate The Athlete's Foot chain.

A major rebranding effort, a new store concept, a move into private label apparel and a 260-store rollout by 2009 are just some of the plans Robert D'Loren, president and CEO of NexCen, has in store for The Athlete's Foot, a $51.5 million acquisition NexCen completed in early November.

The rebranding, which the comp...