A holistic approach to business management: perspectives from the Bhagavad Gita.(RESEARCH NOTE) From: Singapore Management Review | Date: January 1, 2007| Author: Hee, Charles Chow Hoi | COPYRIGHT 2007 Singapore Institute of Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Abstract

Taking perspectives from the Bhagavad Gita, an ancient Hindu epic, this paper presents a management grid to link the profit-orientated approach with a purpose-orientated approach in running a business. Different aspects of aptitude and attitude towards competition and business sustainability are discussed with specific extracts from this Indian classic.

Keywords: Capital, Capability, Connections, Communication, Commitment, Management Grid, Essence of...

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