MTV SETS OFF IN A NEW DIRECTION.(LIFE & LEISURE)

Albany Times Union (Albany, NY) | November 29, 1996 | Copyright

Byline: JERRY CROWE Los Angeles Times

Trawling the waters for the Next Big Thing in pop music, MTV is altering its course -- and the impact on U.S. record-buying habits could be immense.

Sensing a restlessness among its legion of young music fans, the hugely influential cable channel is adopting a new programming strategy that will welcome previously excluded musical styles to its playlist while de-emphasizing some sounds that have been '90s MTV trademarks.

Among the wide range of acts that stand to profit through greater exposure on the pop ...

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