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Shop talk. (errors in typesetting) (Look of the Book) (Column)

From: Communication World  |  Date: 8/1/1994  |  Author: Nelson, Roy Paul

The increasing involvement of editors and writers in typesetting is giving rise to several typographical errors. While some of these are the result of production and reproduction cost-cutting measures, there are two mistakes that can easily be corrected. One aberration is the use of generic quote marks, which are actually a pair of short, straight verticle lines at the start and end of quotations. To avoid these generic marks, users of Microsoft Word can press the 'Smart quotes' options to ...

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