Upscale Saks Fifth Avenue gives its logo a makeover: Company hopes symbol resonates with young, old.

From: The Baltimore Sun (Baltimore, MD) | Date: January 3, 2007 | Copyright information

Byline: Tanika White

Jan. 3--In old Hollywood movies, the stylish set all shopped at Saks Fifth Avenue.

Women with gloved hands peered into windows accented with the store's signature script signage and dreamed of filling hatboxes and shopping bags with elegance and luxury.

But few women wear gloves to go shopping or have much use for hatboxes anymore.

As the times have changed, so has Saks -- becoming gradually more contemporary, while holding on with great determination to its upscale heritage and image.

So how best to indicate to the world the department ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

California / Beverly Hills Saks Fifth Avenue 310.887.5509 / Costa Mesa Saks Fifth Avenue 714. 751.2053.
; CALIFORNIA | Beverly Hills Saks Fifth Avenue 310.887.5509 | Costa Mesa Saks Fifth Avenue 714. 751.2053 | Redondo Beach Panache...Bridal Atelier 571 3328555 | FLORIDA Miami Saks fifth Avenue 305.662.8655 | Miami Ever After 305.444...
Saks to close Missouri store.(Saks Fifth Avenue Enterprises)(Brief Article)
; Saks Fifth Avenue Enterprises (SFAE), a business segment...will close its 77,000-square-foot Saks Fifth Avenue store located at the Country Club...announced that it will close nine other Saks Fifth Avenue stores and three Off 5th locations...
SAKS FIFTH AVENUE WILL SPIN OFF, ENDING AN AWKWARD UNION.(Statistical Data Included)
; ...it wasn't such a snug fit after all. Saks Fifth Avenue, after just two challenging years under...Nov. 1. The new company, to be called Saks Fifth Avenue Enterprises, will include the Saks Fifth Avenue luxury chain, the Saks catalog and e...
Saks Fifth Avenue to close 11 units.
; ...Meredith Derby NEW YORK -- Saks Fifth Avenue Enterprises, a unit of Saks...Friday it will close eight Saks Fifth Avenue stores and three Off 5th stores...stores for too long, including Saks Fifth Avenue, said Bentz of Kinney + Kinnsella...
NEW PRESIDENT, OPERATING CHIEF NAMED FOR SAKS FIFTH AVENUE.(Business)
; ...chief operating officer of Saks Fifth Avenue. It also named Ron Frasch as...chairman and chief merchant at the Saks Fifth Avenue unit. Jennings has been with...and design. Jennings began at Saks Fifth Avenue as chief merchandising officer...
Saks Fifth Avenue to close Garden City, N.Y., store.
; ...Avenue is about to lose its Saks Fifth Avenue. Department store operator...including the 42-year-old Saks Fifth Avenue in Garden City, the company...portfolio to improve profitability, Saks Fifth Avenue Enterprises chief executive...
IS SFA NEXT ON THE BLOCK?(Saks Fifth Avenue of Saks Inc. to be sold)(Brief Article)
; ...The spotlight is back on Saks Fifth Avenue. Following parent company Saks...speculating that the upscale Saks Fifth Avenue could soon be sold. If lackluster...operating results continue at Saks Fifth Avenue Enterprises, we believe the...
Gwyneth Paltrow Tapped for Saks Fifth Avenue's Key to the Cure Campaign.
; ...Gwyneth Paltrow Tapped for Saks Fifth Avenue's Key to the Cure Campaign...newsdesk@closeupmedia.com Saks Fifth Avenue and the Entertainment Industry...Industry Foundation ambassador for Saks Fifth Avenue's 2008 Key to the Cure campaign...
Saks will rename outlets, readies unit in California mall.(Saks Fifth Avenue, Great Mall of the Bay Area)
; NEW YORK - Saks Fifth Avenue has a new name for its outlets: Off 5th - Saks Fifth Avenue Outlet, and it plans to open a...the trademark of our full-line Saks Fifth Avenue stores. Lettering for the Off 5th...
SAKS INC. SEVERS TIES WITH SAKS FIFTH AVENUE.
; ...spin off its upscale division, Saks Fifth Avenue, will enable the company to...shareholder value. To that end, Saks Fifth Avenue, Saks Direct and the Saks Off...both corporations and CEO of Saks Fifth Avenue Enterprises. Based on the board...